The new offering means new and existing customers can now get their hands on unlimited data to stream TikTok, YouTube, Netflix, Amazon Prime Video, My5, TVPlayer and UKTV Play – from £15 a month.
This allows the TikTok community to stream content without worrying about data limits or surprising charges.
The campaign launches with a TopView ad today and will run throughout the summer with a branded hashtag - #BeEndless - challenge and further prominent ad formats.
“We have seen how incredibly popular TikTok is with our VOXI customers - usage has spiked massively over the last year. By creating a longer-term partnership and adding TikTok to our Endless Video plans, we hope to give our customers the freedom to access a channel they love as much as they like. They'll be able to like, upload and share to their hearts' content, without ever having to worry about eating into their data allowances” said Head of VOXI, Scott Currie.