Mobile ad network Vserv.mobi has introduced social sharing and A/B testing to its HTML5 rich media solution.
“Our rich media ad platform allows advertisers to create engaging moments that consumers love, and we have now natively built in Social sharing options to enable ‘virality’ of this engagement,” said Binay Tiwari, director of global marketing & product at Vserv.mobi.
“The addition of A/B testing functionality makes running parallel campaigns a breeze, thereby allowing advertisers to experiment more and take more informed decisions based on real-time user engagement metrics.” 
Vserv is also offering advertisers their first HTML5 creative for free, to encourage companies who are sat on the fence to try rich media mobile ads for themselves.
