Vungle buys marketing optimisation platform AlgoLift

Mobile ad network Vungle has acquired AlgoLift, a user acquisition automation platform for mobile advertisers. The terms of the deal are undisclosed.

Vungle will look to use AlgoLift’s algorithms and optimisation technology to help advertisers to optimise performance metrics, including lifetime value (LTV) and return on ad spend (ROAS). The addition of AlgoLift will also provide Vungle with a privacy-friendly way to target and optimise ad campaigns.

“Our mission is to be the trusted guide for growth and engagement for our developers,” said Jeremy Bondy, Vungle COO. “AlgoLift’s proprietary recommendation technology and exceptional team, accelerates our transformation, extending the breadth and reach of our platform. As a result, our developers can expect an entirely new level of scale and performance.”

AlgoLift Co-founders Andre Tutundjian and Dmitry Yudovsky, as well as the entire AlgoLift team, will join Vungle, continuing to work out of the company’s Los Angeles office.

“At AlgoLift, we are very proud to have built an industry-leading LTV and optimisation platform to help our clients maximise ROAS and operate at the cutting-edge of marketing technology,” said Tutundjian and Yudovsky. “We couldn’t be more excited to join Vungle’s team to now bring a joint solution of leading-edge technology to the mobile ecosystem.”