Vungle acquires JetFuel

Gabby Fernie

Vungle, a mobile performance advertising company has acquired influencer marketing platform, JetFuel

JetFuel enables app developers and other advertisers to scale marketing campaigns across a network of over 15,000 fully verified influencers, with a combined reach of over 4bn Instagram followers, 1.5bn TikTok followers, and 100m daily Snapchat views.

The platform has innovated the global influencer market by automating campaign management and execution, removing the need for the time-consuming manual work that is characteristic of traditional influencer marketing.

The company charges advertisers on a cost-per-action (CPA) basis, ensuring that advertisers achieve measurable outcomes with high ROI. 

JetFuel will enable Vungle to offer advertisers even greater reach in acquiring high-value users and the ability to target the increasingly valuable Gen Z market through engaging, influencer-owned viral content that drives action.

“JetFuel brings strong technical expertise and commercial success in social media and influencer marketing, creating a unique and valuable extension to our performance marketing platform that will empower not only our current customers but the next generation of digital entrepreneurs,” said CEO of Vungle, Jeremy Bondy. “We’ve been in awe of the company’s innovative, market-leading platform and the forward-thinking vision that makes the combination of Vungle and JetFuel so natural.”