WaaKao Launches Cool SMS Alerts

Web based SMS messaging gateway and enterprise service provider My-Cool-SMS has announced a partnership with WaaKao, an interactive information portal dedicated to the promotion of art and culture, political commentary, music and parties in Taiwan.
The partnership is based on a free SMS notification service that informs subscribers of upcoming events, such as music concerts, art exhibitions or political forums. After subscribing at the WaaKao website, users select event categories for which they will receive free notifications. The service will then automatically alert them via SMS when matching events are about to take place. Subscribers are also eligible to exclusive guest list invites and will even receive taxi directions on their mobile phone. Subscribers can change categories and events they are interested in at any time, and can also unsubscribe if they decide they dont want to receive future notifications. The service is free to WaaKao subscribers.
WaaKao helps event organizers to promote their parties and events via SMS notification, email marketing and advertisements on WaaKao.com. In order to protect the privacy of subscriber data, information will not be shared with the event organizers but it will be managed by My-Cool-SMS using the companys secure data facility.