Wadja.com, the mobile web, media and messaging service, is offering to provide brands and organisations with the capacity to build their own dedicated, branded mobile social network, powered by the Wadja platform.
Wadja says it will offer its full portfolio of web and mobile services to any brands customers, including personal profile creation, direct messaging, free text messages, mobile-to-PC contact synchronisation, and multimedia storage and sharing. Brands can also take advantage of Wadjas contextual SMS advertising service, MessageAds, to unlock the marketing potential of the messages sent by the networks users. The ability to track users interests and even integrate feeds from other networks such as Twitter brings a host of additional benefits for organisations partnering with Wadja, the company says.
By providing brands with a fully customised social media platform, brands can better understand their audiences, and build a community of advocates that both caters for existing customers and attracts new ones, says Wadja Founder and Managing Director, Alex Christoforou.
Wadja says that what it is doing is totally unique, in offering a comprehensive white label mobile social network.
For marketing teams, ithis takes social media outreach to an entirely new level, quickly and easily, says Christoforou. By retaining various channels for monetising the service, it can even become a source of revenue.
Another feature from Wadja is Shortcode messaging, which allows users to update their web profile on the branded social network via a text message. Brands can also utilise the potential of Wadjas hosting and content sharing features, such as Google Locations, which helps users stay informed about their friends current location via profile updates ,and Mediabox, which allows users to upload, share and even images and multimedia files. Brands can customise their new networks by adapting the language, alphabet and specific cultural considerations for each market.
The first customer for the new offering is Crewparty, a UK-based travel supplier which specialises in cruises for singles, which plans to target potential customers via a new, branded community.
The existing Wadja network launched in the UK last year and currently supports over 4 million users both on the web and via mobile.