Crisp brand Walkers has launched a UK-wide hunt for the best heart-shaped crisp, with a £100,000 reward up grabs for one winner. For the next two months, the crisp brand will be encouraging the nation to hunt for heart shaped crisps in their bags of Walkers. The promotion, devised by VCCP, includes all Walkers crisps, excluding Walkers Baked, Walkers Sensations and Walkers MAX.

According to Walkers, heart-shaped crisps can be found in packs of its crisps thanks to the natural shapes of its British potatoes. To enter the competition, anyone finding a heart-shaped crisp just needs to take a clear picture of the chosen crisp on a plain surface and share it on their social channels (Twitter or Instagram), tagging and following @walkers_crisps with the hashtag #LoveFromWalkers for a chance to win.

According to Walkers, criteria for the winning entry ranges from how straight the two sloping sides are, to how symmetrical the two curves look, with judges critiquing each crisp to decide which naturally occurring heart shape takes the crown. After careful consideration, the owner of the best heart shaped crisp will be rewarded with £100,000.

All entries must be submitted by 20 March 2023. Those who enter must keep the crisp and its packet safe in case they are shortlisted – so those who get hungry and accidentally eat their potential prize possession will be disqualified.

“We wanted to bring a little joy and levity to people’s lives to start the year,” said Walkers Senior Marketing Manager, Rachael Smith. “Through our hunt for the best heart-shaped crisp we aim to do exactly that, by sharing some of the love that we receive as the nation’s most-loved crisps, and give people the chance to win a life-changing prize while enjoying their favourite snack.”