Walmart to host livestream shopping event on TikTok

Walmart is holding a livestream shopping event on TikTok, building on a shoppable experience it delivered to US TikTok users for the first time in December.

The ‘Spring Shop-Along: Beauty Edition’ – kicking off at 9pm EST on Thursday 11 March – will give TikTok users the chance to shop live for items featured in creator content within the app, without having to leave the platform.

During the one-hour livestream on Walmart’s TikTok channel, creators, including @GabbyMorr, will share their favourite Walmart beauty picks and demo their skincare, makeup, and hair routines using those items. While creators are demoing, viewers will be able to shop from a range of brands featured including NYX, Maybelline, The Lip Bar, Bliss, Kim Kimble, Marc Jacobs fragrances, and more.

To shop for items, viewers will be able to tap on product pins and add these items to their cart, where they can check out during or after the event.

“We will continue to bring more shopping experiences to TikTok in the coming months by partnering with creators to highlight different products via different formats,” said William White, Chief Marketing Officer at Walmart US. “We are excited to test, learn and iterate on what’s best for users as we innovate and chart new territory in social commerce.”