Wapfly Goes Flat Out for ATS

ATS Euromaster has turned to mobile agency Wapfly for a location-based solution that enables motorists to find their nearest ATS centre when they suffer a flat tyre or other problem with their car while travelling. ATS customers simply text TYRES to the shortcode 82025, and are sent the details of their nearest ATS Euromaster centre by text within seconds, using Wapflys Radius technology platform. Customers can also request a map showing the location of the centre. ATS Euromaster is marketing the service on all its promotional material including the ATS website, and on ads in newspapers and magazines, and on public transport.
Location technologies are a developing service for major brand marketing, says Wapfly Commercial Manager,Nick Blyth. Wapfly have seen a continued rise in location usage from all the brands we work with and with these trends set to rise further, Wapfly urge brand managers to consider location technology as a crucial element of their marketing plans.