For the second year running, Wapple has created and is powering the mobile Internet site for CMPi's Internet World show that takes place at Earls Court from 28-30 April. The site (http://internetworld.mobi) offers exhibitors and visitors a selection of news and information on the show. It uses Wapples Exhibit device profiling and optimization technology, to deliver and display the site perfectly on any handset.
As a demonstration of Internet World's commitment to mobile, QR Codes that link to the site have been printed on the show tickets. Visitors with a QR Code reader on their phone can scan the code using their phone's camera to be taken directly to the Internet World mobile site.
Awarded best business exhibition at the 2007 Event Awards, Internet World showcases all aspects of digital marketing, content management and e-commerce. The event is designed to educate business decision makers on the latest developments in the market and introduce them to the suppliers who can help them implement their online strategies.