Wapple has added the the ability to make traditional print media interactive, by linking it directly to the mobile web, to its Wapple Canvas Zest, mobile Internet site-building and publishing tool. 
Wapple Canvas Zest automatically generates a unique data matrix Code and QR code for each mobile web page created,. These can be printed on advertisements, magazine articles or posters, to provide an immediate call to action. When the code is scanned by a mobile cameraphone equipped with the appropriate reader, it links straight through to the promoted page, which could provide further information, free downloads, or goods to purchase. A few mobile devices already have scanners built in. For those that dont, they can be downloaded here.
Datamatrix and QR codes are barcodes consisting of a totally unique pattern of black and white squares that act as a quick link through to a specific mobile web page. When using Wapple Canvas Zest to design and publish a mobile website, these codes are automatically generated and can then be printed wherever required. Once the codes are scanned into the mobile device, consumers can quickly and easily access promoted content any time and any where they are. Wapple notes that unlike SMS triggers, scanning codes is free.
The addition of data matrix or QR codes to print media meets a market demand for offering an easy, cost effective way to facilitate instant brand interaction with consumers on the move for a truly interactive marketing campaign, says Wapple Co-founder and COO, Anne Thomas. For the consumer, waiting for the bus, a train journey or simply reading a paper or magazine becomes more interesting with the ability to purchase products, respond to articles or enter competitions without having to be back in front of a PC. And for the brand, it not only provides an immediate call to action but a new and effective way to measure the success of print campaigns.