Wapple Launches Partner Program

Mobile Internet site company Wapple has launched a partner program that it says makes it easy for digital agencies and web designers to offer mobile Internet site development to their clients.
Wapple Partners get free access to the new Wapple Canvas Playbox, that provides a set of tools to build interactive mobile sites. Partners can pitch and work on projects for up to 10 clients at the same time, and no charge is made until the sites actually go live.
The rush is on for mobile as companies recognise that a mobile Internet site is an essential tool for branding and revenue,” says Wapple Founder and CTO Rich Holdsworth. We believe that Wapple Canvas will do for mobile what Dreamweaver and Frontpage did for the web. Many agencies are still not clear how to move into the mobile space and so our Partner Program is designed to remove all the barriers and deliver the development tools and support to open up the market.”
Wapple says its partner program is aimed at interactive agencies, web designers and other creative media organisations that see the massive potential in mobile site development for their clients, but dont have the technical skills or mobile know how.
Using Wapple Canvas, designers will be able to create professional and highly functional sites in just hours says Wapple Business Development Director Anne Thomas. Clients see results faster, while it also reduces the cost of design and development.”
Wapple Canvas is designed to make it possible for anyone to build and get a mobile website up and running. Wapple also makes it possible to add extended e-commerce functions, mobile advertising, and interactive elements such as polls and user feedback, as well as rich media content including games, videos and music.
The Wapple Delivery Engine automatically customises and renders mobile Internet pages to individual browser-based mobile devices, including almost 5,000 different handsets, as well as PDAs and some hand-held games consoles such as the Sony PSP. It delivers rich WML, HTML, XHTML, CHTML content to 3G, iMode, GPRS and GSM networks as well as Wireless Lan.