Wapple has revealed that it has created and is powering the mobile Internet site for the MTV Europe Music Awards (EMA) 2007, which take place in Munich on 1 November. With most of the awards voted for by MTV viewers, the mobile site has been designed to encourage more user interaction from more countries through mobile phones.
The EMA mobile site offers fans a wide selection of news and competitions plus free downloads including images, videos and the specially developed EMA mobile game. Most importantly, the site gives users the chance to vote for their favourite artists. Visitors to the EMA mobile internet site (http://wap.mtvema.com) can vote in 10 categories. And with support for 12 different languages, the site is designed to attract a voting audience from all over the world.
Mobile voting will be particularly important for the first New Sounds of Europe Award created in partnership with Sony Ericsson. Viewers will vote live for one of three acts in the final on the night, with the winning act performing at the event. 
Now in their 14th year, the MTV EMAs are one of the biggest events on Europes music calendar. This years show, hosted by hip-hop legend Snoop Dogg, will include performances from The Foo Fighters, My Chemical Romance, Avril Lavigne and Mika. Mobile Internet is an increasingly important platform for MTV and its brand partners,” says Mark Bamber, Director of Digital at VBSi, MTV Networks International. We see ourselves as true innovators on mobile and are building on our success and knowledge of the off-portal space. During the show, we will publish live updates to mobile so more people than ever before will be able to enjoy and interact with the show wherever they happen to be.”
MTV has already used Wapple services and technology on projects such as  Pimp My Ride and Beavis and Butt-Head. Wapple has also worked with MTV to create mobile sites for Casino Royale, Korn and Shrek 3. 
MTV is one of the most innovative brands on mobile and we are excited to have been selected to design and deliver the mobile site and be involved with one of the biggest mobile events to date,” says Wapple Business Development Director, Anne Thomas. The MTV EMA mobile Internet site provides MTV with a unique opportunity to interact more closely with its viewers whenever and wherever they are.”