Wapple has mobilized the content on the Mobile Data Associations (MDA) website. Mobile users accessing the MDA site are now automatically delivered content that is optimized for their mobile browser.
The MDA website is powered by the Joomla content management system. Through the Wapple Architect Joomla plug-in, images are automatically resized, and navigation, along with the look and feel of the website, is appropriately arranged for mobile consumption.
In addition, the MDA blog, which is part of the main website, is updated and tailored to mobile through Wapple Architects WordPress plug-in, which works in the same way as the one built for Joomla. The Joomla and WordPress plug-ins also retain all web URLs, so that only a single domain needs to be promoted and Google only has to spider a single set of website addresses.
Wapple entered our MDA Awards in 2008 and won their class Best Mobile Data Application (Corporate) – so when we decided to mobilise our web content, it seemed the perfect choice and a fitting tribute to the product, says MDA Director, Martin Ballard.  Our website currently has 250,000 hits a month from 30,000 unique visitors and now, through Wapples technology, mobile users will be delivered with optimised and up-to-the-minute mobile friendly web content, regardless of the capabilities of their device.
Wapple Architect was launched in April this year to allow developers to mobilize existing web content using the WAPL programming language, and optimize it for all mobile devices and browsers, using the Architect API. Wapple says the API has seen a huge upturn in usage, since hundreds of individuals have downloaded and installed the promoted plug-ins for Joomla, WordPress, CakePhp and PHP Classes.