Delegates to the Marketing Week Live event that takes place from 30 June to 1 July at Olympia, London, will be able to post questions to conference speakers via their mobile phones browser. That is just one of the interactive features offered on the show's official mobile website, created and hosted by Wapple, at http://mwlive.mobi
Prior to the show, visitors will be able to register for the event on the mobile site, and also view the conference timetable, directions, travel information and opening hours. At the event, Wapple is also providing a Bluetooth transmitter that will send out links to the mobile site on arrival and also manage text alerts and reminders with links to the mobile site. Posters containing the URL link, QR codes and text short codes will also take visitors to the site.
The idea of posting questions to speakers and panellists is a very exciting experiment, and could prove extremely useful for conferences in some parts of the world where delegates are less likely to ask questions from the floor, says Nolan O'Connor, Marketing Director at event organiser Centaur Exhibitions.
The Marketing Week Live site was created using the Wapple Canvas design and publishing platform, while the use of Wapple Architect, based on Wapple's new WAPL (Wapple Application Programming Language), meant that the existing PC web registration system could be easily mobilised and integrated. The Wapple Exhibit device profiler, mobile browser detection and delivery engine provides dynamic and intelligent optimisation, so that the mobile site is accurately rendered and displayed on all mobile devices.
Event organisers are increasingly looking at using mobile as a powerful way to promote their events and provide a more personal and interactive experience at the event itself, says Wapple COO, Anne Thomas. The Marketing Live Event is the ideal platform to demonstrate what can be achieved using Wapple mobile publishing solutions.
Marketing Week Live comprises four exhibitions: the Online Marketing Show, the Insight Show, the In-Store Show and a launch event, the Data Marketing Show.  Wapple will be exhibiting in the Online Marketing Show on stand A320.