Russian mobile ad network WapStart and Israeli mobile monetisation exchange inneractive have announced a partnership to grant Russian advertisers access to innteractives Russian-speaking audience.
”Today, we see a sharp increase of the Russian audience and traffic within our network and other global internet resources,” says inneractive VP of marketing, Roy Timor-Rousso. “We hope that by partnering with the leading Russian mobile network WapStart, which has a well established client base and a mature technological platform, we will achieve a high fill rate and revenues for our publishing partners.” 
WapStart analysts forecast that adding another major international network to the mix will further increase premium audience and improve conversion for its advertisers.
