Warbasse Launches Barcode Reader Discovery Tool

Warbasse Design has released what it calls a “2D barcode reader assistant”, called 2DGO. It’s a discovery tool for 2D barcode readers that aims to address the fundamental concerns among marketers  about how to overcome the initial hurdle in any 2D barcode campaign, which is, getting the user to download a functional reader to their handset.

It takes the form of a free text-engine delivery system and mobile web app that provides users in the US with approved 2D barcode readers for QR Code and other barcode types, based on their handset, or by code-type. V1 of 2DGOs supports 18 readers and 10 2D barcode formats.

Warbasse, in conjunction with PLUSH Mobile Servers, has been developing 2D barcode strategies for movies and TV shows for almost three years and says it wanted to share the knowledge it has amassed during that time around 2D barcode formats, and the best readers to use on specific devices.

2DGO offers a unified call-to-action for integrated media campaigns. Consumers can text ‘2DGO’ to 368674 for a link to 2DGO, or point their mobile browser at: http://2dgo.org. Warbasse is encouraging advertisers to use this call-to-action in order to enable people seeing the ads to quickly connect to its mobile platform. The text call-to-action currently works with 17 US carriers, including AT&T, Sprint, T-Mobile, Verizon and Virgin Mobile.

2DGO is free to the end-user and is fully supported and updated by PLUSH Mobile Servers and its programmers. It launches officially on 28 January, but is available now in beta.