O2 UK has appointed Matt Ward as Head of Music for O2 UK. Ward joins O2 from Mobix Interactive, where he was Head of the Consumer Proposition team, responsible for the creation, development and management of consumer-focused mobile live services. At O2, he will be responsible for music strategy, music services and the continued successful management of all the music customer propositions for O2 UK.
Prior to his time at Mobix, Ward worked was Business and Digital Manager for UK independent music label, Kickin Music. He was responsible for covering all online and mobile deals for Kickin as well as day-to-day day label management. Ward also has experience in record label licensing and compliance, having worked as Music Licensing Consultant for MCPS-PRS.
Having successfully established ourselves in the digital music space, and with the integration of music services into sponsorship properties such as The O2 and O2 Wireless Festival, Matts appointment will further strengthen the delivery of new and engaging content for our customers, says Grahame Riddell, Head of Content at O2 UK. Matt joins O2 with a strong and vibrant background in both mobile content development and the wider music industry. We are extremely excited about having Matt on board and are confident he will ensure O2 customers continue to have access to the latest in digital music on the mobile.