Warid Telecom in Pakistan is partnering with UK-based mobile media company 3rd Space to provide ad-supported mobile content for its 18 million subscribers. Warid Telecom, which is jointly owned by the Abu Dhabi group and SingTel, says the partnership is a refection of its commitment to providing Value Added Services (VAS) to its customers.
Warid Pakistan subscribers will be given access to free content such as Bollywood cinema, songs and music videos in exchange for watching an ad embedded within the video.
 Our partnership with Warid is vital to providing Value Added Services to people who want it, says 3rd Space Director of Sales and Marketing, Martyn Lock. Pakistans focus is to engage with International companies and use partnerships like ours as a springboard for international business while supporting local communities.
Farrukh Khan of Warid Pakistan commented Our partnership with 3rd Space resonates with our commitment to the world markets, our customers are ready to receive world-class content in return for watching video advertising, this is very much win-win for everyone. We are proud to be moving our business forward with 3rd Space Services in the UK.”