WarnerTV Launches on 3 UK

Following the launch of the first mobile TV Subscription Video-on-demand (SVOD) service in the UK by mobile operator 3 in November 2009, 3 UK and On Demand Group have announced the debut of Warner Bros. International Branded Services WarnerTV branded service, which gives subscribers on-demand access to entire episodes of hit television shows from Warner Bros. Entertainment.
The content deal with Mobix Interactive, now part of On Demand Group, marks Warner Bros. International Branded Services first launch of the WarnerTV branded service on an SVOD mobile platform in the UK. The service, called TV on Demand, is fully managed and powered by On Demand Group.
Programming available on WarnerTV includes hit comedies Two and a Half Men The Big Bang Theory and Friends as well as one-hour series The Mentalist, The Closer, Gossip Girl and Supernatural. Under the terms of the deal, WarnerTV will offer hundreds of television series episodes each year to subscribers to 3 UK.
3 says that TV on Demand fulfills the industrys anytime, anywhere personal TV vision to provide the most desired programs to any handset with complete on-demand control. Leveraging On Demand Groups Mobix Adrenalin technology and numerous partner studios and programmer relationships, it presents a mobile viewing experience that, according to 3, correlates to television and broadband PC viewing.
It also offers a variety of top-rated television shows, enabling subscribers to extend their enjoyment of complete programmes while theyre on the go, away from their TV and broadband connections. Users can play, pause and resume all programmes at any time.
This platform gives us the ability to offer true on-demand TV, bringing one of the most popular types of Internet service to our mobile customers, says 3 UKs Head of Media Sales & Content Services, Neil Andrews. The TV On Demand service will allow our customers to watch their favourite programmes when and where they want to.