Nationwide, the UK’s largest building society, has partnered with The Romans to launch “NationFried,” a unique high-street takeaway initiative aimed at helping students adapt to independence.

The campaign, marking the rollout of new perks for Nationwide’s FlexStudent account, features TikTok stars GK Barry and Harry Pinero serving fried chicken while sharing relatable university life tips including £120 worth of Just Eat vouchers.

The stars shared personal university experiences while serving fried chicken to students, with the lively interactions captured on film by director Romaine Reid.

Richard Warren, Director of Brand, Marketing and Corporate Affairs at Nationwide said: “Flying the nest for the first time and starting University can be both an exciting and daunting time.

“We believe a student bank account should help young people live their best life at university, which is why we wanted to mark the arrival of these brand-new perks in a way that would really grab the attention of this audience. When The Romans came to us with the idea of a high street takeaway takeover like no other, we knew we were onto a winner.” 

Dan Roberts, Creative Director at The Romans said: “Banking doesn’t have to be boring and it’s a relief to finally work with a client who agrees. Nationwide isn’t afraid to tear up the rulebook and ‘NationFried’ is proof.

“The aim was to bring to life the enviable benefits of the FlexStudent account, with the most compelling being a family bucket full of Just Eat credit.

“Turning a student account into a hype chicken shop isn’t an everyday occurrence but it should be, and all you need to make it happen is a brave client, an award winning production partner, a client team that always goes the extra mile, talent that believe in the idea and most importantly, an OG Bossman ready to serve some of the best fried chicken in the city. Period.”