Boost Mobile is celebrating the launch of the iPhone 16 with an new national TV campaign as part of “We Built a Network” series.

Directed by Portlandia writer and director Jonathan Krisel, the campaign shines a spotlight on one of Boost Mobile’s key advantages: no trade-ins are required for any iPhone 16 promotions.

The campaign is set to run from September 20, 2024, through January 2025, ensuring that it reaches a broad audience across various platforms.

Viewers will see the campaign on broadcast TV, streaming services, digital channels, social media, and radio, making it a comprehensive push to highlight Boost Mobile’s competitive edge.

Matt Talbot, Co-Founder and Chief Creative Officer of WorkInProgress, said: “Our recurring cast of Boost Mobile employees are thrilled about the iPhone 16 launch.

“One of our cast members even makes their debut as a hand model in the spot—just one example of how we’re creating memorable differentiation.” The light-hearted and unique approach of featuring Boost Mobile employees in their ads helps the brand stand out in a crowded market, adding a personal touch to their promotional efforts.

Sean Lee, Boost Mobile SVP of marketing, added: “This campaign reflects the bold moves we’re making as a challenger brand.

“It brings to life the incredible value Boost Mobile delivers to consumers in a way that’s both relatable and unexpected.”