Wattpad Reports Record December Traffic

Wattpad is reporting a record December, reporting a 20 per cent growth over November’s traffic and a 300 per cent increase over December 2009. This reading spike resulted in many novels crossing the 1m Reads landmark. December also saw an increase overall in minutes spent on the site to 338m minutes a month. The Android app saw the largest percentage growth, with a four-fold increase in usage between November and December. The iPhone, iPod and iPad app remains the largest driver of mobile traffic of all devices, however, accounting for as much traffic as the web.

As Wattpad’s overall numbers grew, many novels and their authors saw exponential traffic increases. The top three books on Wattpad this December were:

  1. The Adventures of You: Fabulous Terrible  by Sophie Talbot, published by Chooseco
  2. A Proscriptive Relationship by 16 year old Jordan Lynde, bringing her total number of reads to 4.85m
  3. The Last Dance by S. Dust which has been read 3.6m times

Wattpad says that a more complete analysis of its final quarter growth will be released in the company’s upcoming 2010 Q4 Metrics Report.