Waze joins Tour de France as Official Road Traffic Manager

Will Taylor

Waze has announced a three-year sponsorship and partnership with the Tour de France and the Tour de France Femmes avec Zwift, as the cycling race returns for its 109th year. The race is the latest event to join over 300 event producers around the world as a Waze Global Event Partner, to make travelling to and from the Tours as seamless as possible for fans, while minimising the impact of traffic.

In a first-of-its kind collaboration, Waze is the Tour’s Official Traffic Manager, providing its tools, data and insights to drivers, athletes, fans and more. Ahead of the race, Waze’s community of volunteer map editors will update the maps with 4,000KM of road closures, start and finish points, temporary car parks and live traffic speeds, ensuring drivers can navigate event traffic safely.

Waze will also become an official event sponsor, supporting logistics and branding four safety vehicles and a guest car in the Tour’s famous ‘caravan’: a procession of vehicles that precedes the riders onto the track at each stage.

"This year, the Tour de France and the Tour de France Femmes avec Zwift will cover 4,357 km of roads. Each stage requires safety measures and traffic adjustments. Waze's acclaimed expertise is an invaluable asset for the Tour de France experience for spectators and professionals who follow us on a daily basis. They will have better guidance to reach the points of passage of the Tour's champions. This partnership will bring spectators closer to the race" said Julien Goupil, Media & Partnerships Director of race organiser, Amaury Sport Organisation.