Waze launches new feature in support of Road Safety Week

Gabby Fernie

Live sat nav app, Waze will today launch a new feature that allows its partners to deliver safety messages directly to drivers and motorcyclists via an amplified alert.

Waze’s partners in cities and departments for transportation around the world can leverage timely, relevant, and hyperlocal in-app user communications to promote road safety. These safety messages appear to drivers when they have been stationary for more than 10 seconds and disappear when the vehicle moves.

Waze has also joined the World Health Organization’s (WHO) #StreetsForLife initiative, signing an open letter supporting new plans such as the enforcement of safer speeds as part of its wider commitment to road safety.

Transport for London has become one of the first government bodies to endorse the new Safety Messages feature. TfL will encourage safe driving alongside Waze features such as navigation and hazard alerts with Google Assistant, lane guidance, railroad crossings and speeding alerts.

“Waze is a unique platform to help drivers and motorcyclists stay safe on the road. We are proud to work with WHO for the UN’s Road Safety Week. Providing safe driving reminders aligned with our public sector partners’ safety priorities is just one way we hope to contribute to making roads safer for everyone” said Head of Public Partnerships and Carpool at Waze, Andrew Stober.