Mobile agency We Love Mobile has been bought by integrated agency BD Network for an undisclosed sum. BD says the move reflects a growing demand for mobile marketing and services, prompted by the dramatic global rise in smartphone sales and consumer appetite for mobile web-browsing and applications. The two companies have a long-standing business relationship.

We Love Mobile brings with it a nine-strong team of mobile specialists and will continue to manage its own clients. Projects this year have included work for John Lewis, BBC and EMI. 

The new company will offer mobile strategy, design and marketing services as a separate business unit under the BD Network umbrella, with We Love Mobile founders Simon Liss, Si Crowhurst and Ben Scott-Robinson remaining as managing director, business development director and creative director, respectively. 

BD says the team has already secured significant projects for some of its existing clients, including Peugeot and Molson Coors, details of which will be announced later in the year.

“Coming at mobile from a creative and consumer-centric perspective has been what sets We Love Mobile apart, and this fits perfectly with BD Network’s own approach,” says We Love Mobile managing director, Simon Liss. “They are independent, creative and insightful, and are the perfect partners for supporting our continued growth.”