Weather Company Launches Weather Films

The Weather Company has launched Weather Films, a series of short HD videos targeted at mobile users, on environmental topics such as climate change and conservation.

The videos will be available on the Weather Channel site and apps, and The Weather Company has partnered with Telegraph Media Group and Unruly Media to further distribute the content.

“Science and great storytelling make up our core at The Weather Company,” said Patrick Vogt, president of The Weather Company International. “Combined with the fantastic industry growth trend of video and the evolution of consumer viewing behaviour, this has resulted in the creation of Weather Films. Weather Films is a prime example of rich content in a more engaging and immediate medium and a brilliant portrayal of our interaction with the forces of weather and the environment.”