London-based affiliate network Webgains has appointed MymCart as its mCommerce technology partner to open up the mobile sales channel to affiliates and retailers. Webgains is working with MymCart to help its 600 merchants and 70,000 publisher sites construct mobile websites to improve the customer journey and benefit from the burgeoning mCommerce market in the UK.
MymCart allows small companies to build their own branded transactional mobile store “within minutes”. Users log in to the MymCart website to create their mobile web app (site) which is compatible with all types of smartphones. MymCart sells its technology via a reseller network.
“Affiliate marketing is about shopping on the internet, meaning allowing people to buy across all channels,” says Webgains MD, Robert Glasgow. “Providing our clients with an easy-to-configure mobile website will accommodate those shopping via smartphones and Tablets. Partnering with MymCart works really well as it’s an established technology that’s fast and affordable.” 
Recent research from IBM shows that mobile shopping is increasing at a dramatic rate, with UK mobile transactions up 186.5 per cent in December 2011 compared to December 2010 (up from 4.5 per cent to 12.9 per cent of all online sales.
“Despite these figures, a surprisingly large number of online businesses still haven’t optimised their websites for mobile,” adds Glasgow. “An affordable solution such as MymCart, driven from existing product datafeeds, is just what the market wants at this point in time.”
Webgains was founded in 2004. Owned by global digital marketing services company, ad pepper media, the affiliate network intends to roll out MymCart’s technology internationally over the coming months.
