The Information & Communications Technology Group at analyst Frost & Sullivan  is staging its Exclusive 2006 Quarterly Webinar this Wednesday, 6 December at 16:00 GMT. The subject of the webinar is: Location-based Service: Developing Attractive LBS Pricing Strategies to Increase Uptake, Usage and Revenues.
The briefing will be hosted by Yiru Zhong, Consultant in the Information & Communications Technologies group at Frost & Sullivan. The briefing will highlight operators pricing principles when educating markets and encouraging uptake and usage.  Emphasis will also be placed on recommending ways to help identify the conditions necessary for different pricing bundles for different applications to increase uptake, usage and possibly revenues.
The company says the content of the briefing is of particular importance to mobile operators, application developers, aggregators, content providers, infrastructure and device manufactures, positioning system and GIS (Geographic Information System) vendors, and systems integrators.
“The traditional pricing approaches for LBS have to evolve to accommodate new possibilities from new technology says Frost & Sullivan Consultant Yiru Zhong. As online portals have shown, the challenge ahead is to find the pricing level that allows the operator to extract the full value of the service from each player in the value chain.
Those interested in participating in the interactive webinar should send an email to [email protected] with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. She will send the registration details via email upon receipt of the above information.