weComm Powers BBC Radio Mobile App
- Thursday, July 2nd, 2009
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weComm, which specializes in interactive mobile data solutions, has revealed that it was behind the design of the downloadable mobile application currently being used in the BBC's radio visualisation trial, giving users synchronised access to relevant images, now playing and artist information, news, entertainment and sports feeds on thier mobile, as well as the ability to interact directly with the programme.
The mobile application, which is built on weComms wave On-Demand Mobile Application Platform, delivers live radio broadcast for radio shows involved in the trial. The trial includes The Chris Moyles Show, Zane Lowe and Switch on BBC Radio 1, Material World on BBC Radio 4, and a selection of The Hub sessions on BBC 6 Music.
weComms wave platform uses a client-server infrastructure to deliver high-quality, interactive mobile data services, optimized to all major mobile operating systems. The technology delivers content and applications to handsets on-demand, giving the richness and interactivity of an on-device application combined with the flexibility and freshness of an online service.
The radio visualisation trial is ideally mapped to weComms push technology, highlighting our ability to deliver synchronised real-time interactivity in a rich and compelling manner, says weComm VP, Business Solutions, Steven Tan.