Welcome once again to our round up of the weeks biggest and best stories. 

Here at Mobile Marketing Towers, the big news this week was undoubtedly taking the wraps off the line up of speakers for our flagship event, Mobile Marketing Live. This October, you can expect to hear from Tesco, News International, Google, Dominos Pizza, UBS, Yahoo, FT.com, Forrester, and many more. If thats whet your appetite, you can read the full post here.

Looking at the week more objectively, though, the biggest story was probably the forecast from eMarketer that mobile ad spend will hit £1bn – or £999,000, to be annoyingly precise – by the end of this year. Great news, undoubtedly, but looking at the numbers next to mobiles share of media time spend, the channel is still commanding a smaller share of ad budgets than it should.

Another number that made headlines this week was 72 per cent. In case you missed it, thats the current level of smartphone penetration in the UK, according to Deloitte. With this stat in mind, Kirsty Styles spoke to some of the industrys finest minds to find out where we go next.

This week also saw more retail brands speaking up about the swathes of customers coming to them via mobile – from Dominos, whose mobile sales in 2012 were larger than its entire sales back in 1999,  to Dixons, who told Mobile Marketing exclusively that 40 per cent of its online traffic comes from mobile.

Have a good weekend, and well see you on Monday.

Alex Spencer

Online Editor