Weight Watchers (UK) has launched a campaign to encourage consumers to make healthy choices at their local supermarkets, by rewarding purchase of all of its 175 Weight Watchers food products across more than 20 categories, including yogurts, ready meals, bread, and many other foods.

By submitting their receipts showing qualifying purchases, via web upload, email or text, they are entered for chances to win £1m worth of prizes, including active holiday breaks, Fitbit activity trackers, hula hoops (the device not the crisps – Ed.) and a host of other fitness equipment.

The campaign has been planned and executed by shopper marketing and brand activation agency Toucan Sales Promotion and uses the SnippCheck receipt processing engine from Snipp to manage the validation process and redemption mechanism via mobile or the web.

One photo of one receipt is all that’s needed to validate the purchase of all Weight Watchers products in all retailers. If the receipt won’t fit on one photo, the consumer just takes as many as are need and uploads to the website or texts them in to redeem.

“With so many products across so many categories, Toucan identified that Weight Watchers faced a real challenge in how to run a cross-category proof of purchase promotion,” said Snipp MD, Adam Doran. “Having discounted traditional methods such as printing codes on pack due to high costs and complexity, they approached us to see if we could provide a solution. More than half of all goods sold in supermarkets and major retailers in the UK in 2015 were based on promotions (source: IRI). UK shoppers have been trained to look for in-store deals, and brands have an opportunity to differentiate themselves by offering incentives that meet their needs.”

The promotion runs from 1 March to 29 April in the UK. There’s more information here.