Wembley Wants Majority of Venue Payments to be Contactless by 2017

WembleyWembley Stadium is trialling contactless payments and ticketing with EE, as part of the telcos six-year sponsorship deal.

Terminals are being installed to support mobile payments from EE’s Cash on Tap as well as other major device payment services – with Apple Pay looking like a strong contender – and Wembley says it intends for over half of all payments in the stadium to be contactless, whether by card or smartphone, by 2017.

Wembley Stadium has introduced an arch lighting system, with 228 LED floodlights which will respond to the social media sentiment of event attendees as well as moments like goals and noise from the crowd.

This will be supported with updates to the official Wembley app, starting on 9 October – the day of Englands Euro qualifier match against San Marino at the stadium – including a live Arch Cam function which shows the current lighting. These updates will also add an ‘Event Day’ mode, with a free event-day playlist of tracks and a news feed of aggregated social media content relating to the team or act at Wembley that day.

For visitors, the app will enable them to send message to be displayed on the venues big screens, and offer them the chance to win a seat upgrade.