Shopping mall operator Westfield Group has added a product search feature to its free Westfield app for the US. The facility aims to simplify the shopping experience in each of Westfield’s 55 malls throughout the US. It incorporates  Google Commerce Search technology, enabling shoppers to browse the merchandise offerings of retailers located in Westfield shopping malls, using keyword searches.

Enter the search term, and the app returns a list of retailers in the shopper’s preferred Westfield mall. Product results can then be sorted by relevance, retailer and price. Additionally, Westfield app users can choose to limit results to a particular store, view larger images of products, read detailed descriptions, and compare prices. They can also add items to their shopping list within the Westfield app or call individual stores for more information and to check on local availability with one click. 

Other features of the app, which is available for iPhone, Android and BlackBerry, include a directory and map for all 55 Westfield malls in the US; special retailer offers; movie show times; shopping hours and the ability to remember the location of a shopper’s parked car.

The Westfield app was developed by Simplikate. Product search is available now for the iPhone and will be available for the Android and Blackberry within the next couple of weeks.