Westfield’s in-house retail media agency, Westfield Rise, has extended its partnership with the Walt Disney Group for another three years.

This renewal strengthens a key collaboration for the retail space owner across its Westfield London and Stratford shopping centres, which first launched in October 2016.

As part of the extended deal, the US entertainment giant will continue to benefit from high-impact media placements and immersive brand experiences at both of Westfield’s London locations.

“We’re excited to extend our collaboration with Disney for another three years, reaffirming Westfield Rise’s commitment to innovative brand experiences and media solutions,” said Westfield Rise head, Mel Lalou.

“Our recent ‘How We Shop: From Play to Purpose’ report reveals that 47% of UK consumers seek immersive, entertainment-driven retail experiences, while 63% of young shoppers actively crave interactive and playful spaces.

“Together with Disney, we look forward to meeting these expectations, delivering impactful media and extraordinary experiences that seamlessly blend entertainment, retail, and community engagement.”