What is Mobile Engagement and Why Does it Matter?
- Wednesday, November 11th, 2015
- Share this article:
Learn what qualifies as mobile engagement, and hear some of Urban Airships most important take-aways for putting it to use for your brands app.
This chapter includes the latest statistics on customer behaviours plus the impact of mobile marketing, success stories from mobile innovators and best practices for communicating with your customers via push notifications and other engagement channels.
Key learnings include:
People check their phones 150 times per day 
More than 80 per cent of customers prefer mobile apps to traditional websites
Nearly half of digital shoppers at the top 10 retailers are now mobile-only
