What You (may have) Missed Part 6

David Murphy

April_i_picIt may be the 1st April, but trust us, everything youre about to read is true, and it all happened over the last 31 days.
First up, satellite broadcaster BSkyB announced a deal with mobile technology company ROK Entertainment to launch a 3DTV, high definition Mobile TV service that would enable viewers to commnicate with any of the players featured in the footage simply by touching the screen and thinking hard about what they wanted to say.
Oh all right, sorry, but everything else that follows is true. Promise.
ROK did make the news, when they did something no-one had expected them to do, and announced they were having a black box made that would sit under your telly and stream any TV channel you could get at home to your mobile, and in time for the World Cup, no doubt inducing something of a cold sweat among broadcasters, content owners, and others who dont like the idea that once someone has paid for something, they should be able to enjoy it wherever and whenever they like.
Also in a cold sweat, perhaps, were the network operators, on hearing that, according to a survey carried out by KPMG International, consumers see no limits in terms of the services that can be offered via their mobile phones, but at the same time, they dont expect to pay for any of this stuff. Go figure.
Search engine Google  - can you still call them just a search engine ? - decided the stories we run on Mobile Marketing werent worthy of inclusion in its Google News Alerts service. And quite right too. As regular visitors to the site will know, were just doing this for a laugh, and theres never anything here of any use to anyone. Which is why you keep coming back, presumably. Whether Google has actually looked at the site, or is just discriminating on the basis of an inflexible business rule, we havent yet been able to establish, as they seem to have got fed up with answering our emails, but if they ever do reply, well let you know.
It was a busy month for 3G network 3, which announced, separately, plans to launch a HSDPA network in the second half of 2006; a deal with Microsoft to make Microsofts MSN Messenger and Hotmail available to 3 customers on their handsets; and another deal, again with Microsoft, to create a branded space on Microsofts MSN Spaces portal for its SeeMeTV user-generated content channel.
Brands turning to mobile marketing included  Bowel Cancer UK, which is using mobile as part of an integrated campaign to raise awareness and funds; and The Mayor of London and the Department of Constitutional Affairs, which is running an 1824collective mobile campaign to encourage 18-24 year olds to vote in the local elections in May.
And with the World Cup in mind, mobile media company  Enpocket launched  its Total Football service, which puts detailed football stats and scores at football fans fingertips, via a range of BenQ-Siemens handsets.
All this, and the World Cup less than three months away. Nice.