WhatsApp rolls out shopping button to make it easier to see what businesses are selling

Tyrone Stewart

WhatsApp has introduced a shopping button for people to more easily see what products and services a business has to offer.

The shopping button, which looks like a storefront icon, provides immediate access to a business’ catalogue, enabling the user to browse products and start a conversation about an item they see with one tap. In the past, users had to click into the business’ profile to see if the business had a catalogue.

The button replaces the voice call button in business chats. Now, the voice call option is housed within a general ‘call’ button where the user can select either voice or video call.

The rollout of the shopping button comes a few weeks after WhatsApp made several changes to its Business app and Business API. Changes included making it possible for users to make purchases from directly within a chat, providing businesses with the option to manage WhatsApp messages via Facebook’s hosting services, and beginning to charge for some Business services.