Global technology company Meta has appointed Dentsu as the first global agency network solution provider for WhatsApp Business.

The partnership which is initially launching in the UK aims to respond to the evolving ways in which consumers interact with brands, enabling businesses to offer more personalised services.

As part of the agency’s partnership with Whatsapp, it has built a proprietary web platform for customers to manage all access with their account, providing an end-to-end managed service from creation to analysis and optimisation.

Dentsu UK and Ireland CEO, Angela Tangas said: “Customer-brand communications are in the moment and increasingly conversational. It needs to be easy and brands that embrace conversational experiences will be well-positioned to thrive.

“Our relationship with Meta is focused on helping brands achieve deeper engagement and value with their current and prospective customers, a critical enabler for growth.”

She added: “Launching a WhatsApp conversational solution, builds on our commitment to creating seamless E2E experiences. This enables brands to establish stronger, more relevant, one-on-one connections with customers, fostering trust and enhancing service experiences in the process.”

The tech giant also revealed that the partnership harnesses new advancements in AI and experience to co-develop first-to-market products and solutions in media and brand activation via Meta’s portfolio of apps.

Meta VP of Northern Europe, Middle East and Africa, Derya Matras continued: “For people and businesses across the world, WhatsApp is a great place to get business done.

“We’re looking forward to seeing how Dentsu brings the power of messaging to its customers around the world so they can accomplish more right within a chat.”