2012 could arguably be deemed the year that mobile operators finally got mobile marketing. Telefónica has launched its Telefónica Digital arm, whose mission statement references both mobile advertising and M2M services. Turkish operator TurkCell has blazed something of a mobile marketing trail in recent years. And most operators in the UK at least have even bothered to optimised their site for mobile.
The Most Effective Campaign from a Mobile Operator salutes these initiatives, in whatever form they might take – whether thats a text-to-win promotion, a tie-in app, loyalty scheme or someting entirely different.
Last year, the winner was Buongiorno, for its Recharge and Win loyalty proposition which has been used by the likes of O2 in Germany and the UK, TIM Italy, and Optus Australia. It rewards prepay customers for topping up their phone with credit, by sending a code which they can use to play a web game and win prizes, such as free texts or talk time.
Its a wide category, though, and we dont necessarily expect 2012s entries to be anything like last years. So if youve worked on a great campaign for a mobile operator, and you want to enter, get your skates on – the entry deadline is 10 August, just two weeks away. 
To enter the Most Effective Sales Promotion/Direct Respone category, or indeed any other, just head over to the Awards website for details, download the Entry Form, and get it back to us before 10 August. And remember, its completely free to enter, and you can submit as many campaigns as you think are worthy of recognition.
The Awards Ceremony takes place in London on 29 November. Operators, impress us.
