Which? has launched a new social and digital campaign called ‘Know before you go’. It’s designed to help people travel more confidently by showing how Which? can help them avoid scams, problems, and other holiday issues.

The campaign was created by Neverland, Which?’s main creative and strategy agency, and follows a previous campaign that helped people avoid problems like shrinkflation and poor customer service before Christmas.

This campaign continues Which?’s effort to show that they offer more than reviews and a magazine- they also provide expert advice on consumer rights.

Kat Chinnock, Which? Head of Brand said: “People put a lot of time and money into their holidays, so we want to help make sure nothing ruins their trip. Our bold and playful spring campaign with Neverland is designed to remind people about all the impartial expert advice available at Which? that they should know before they go. From baggage rules to booking scams and how to claim compensation if your flight is delayed— we can help make sure their dream holiday becomes a reality.”

Laura Kinzett, Neverland Head of Strategy said: “This is all about putting the power back into consumers hands, especially when dealing with all the hurdles of going on a summer holiday. With Which? you can know before you go”.