Channel 4 has joined forces with Which? for a festive campaign aimed at helping audiences shop with confidence.

Launching on December 13, the campaign is supported by media agency Goodstuff and features six 20-second short films created using digital and stop-motion animation.

Channel 4 stated that the campaign tackles “common complaints shoppers experience during the festive season” and aims to guide them toward making better purchasing decisions.

Which? head of brand and communication planning, Kat Chinnock, said: “It’s a challenging time for a lot of people, with constant pressure to spend, spend, spend. Yet we’re getting ripped off left, right and centre – from shrinking groceries to Christmas gifts not turning up as advertised, and hidden fees taking the shine off holidays.

“We are delighted to be working with Channel 4 to expose these poor practices and remind viewers that we’re here to help them avoid the pitfalls and make the right choice, while our team continues to investigate and lobby for change behind the scenes.”

The campaign will be featured across Channel 4’s linear and streaming platforms.

Chris Braithwaite, Channel 4 Sales’ customer and commercial leader, said: “This deal demonstrates what a meaningful brand partnership is capable of, bringing Which? directly into our cube world to celebrate our first deal together.

“Achieving this required the best of Channel 4 working in combination, and our audience will appreciate the support provided during one of the busiest shopping periods of the year, possible because of Channel 4 Sales’ efforts in partnering with a brand associated with reputability and trust. 4creative were able to visualise this collaboration in a setting that our viewers already know so well, creating an effective end product.”