Phone-paid services regulator PhonepayPlus has announced the appointment of Paul Whiteing as Chief Executive, with immediate effect. Whiteing, who has been performing the role on an acting basis since the resignation of George Kidd in December 2008, will also assume a seat on the PhonepayPlus Board.
He was previously Director of Policy and Innovation at PhonepayPlus. In this role, he oversaw the creation of an industry support function which provided almost 3,000 pieces of compliance advice in 2008. He was also responsible for policy, directing the ongoing development of the PhonepayPlus Code of Practice and the Review of mobile phone-paid services in 2008-9. A member of the executive leadership team throughout this time, he had a hand in all major decisions affecting the organisation.
Whiteing is also Director of the Independent Mobile Classification Body (IMCB) and a member of the Committee of Advertising Practices Sales Promotion & Direct Response Panel. 
