SJB Research has published a report and free whitepaper, NFC Business Models, looking at the prospects for the technology. The whitepaper sets out the latest thinking from around the world on what successful NFC services will look like; the building blocks that will need to be put in place in order to drive adoption of NFC services; the roles and responsibilities of each of the numerous players in the value chain; and the business strategies that are most likely to succeed.

“NFC is attracting interest from mobile networks, mobile phone makers, banks, retailers, transport operators, advertisers and a wide range of other businesses and government organisations,” says Sarah Clark, author of the whitepaper. “Understanding of the business models that will succeed is still in its infancy, however, and there is much confusion over what is actually involved in delivering NFC services to consumers, who needs to be involved in planning the infrastructure required, and the kind of company that is best positioned to succeed. With this whitepaper, our aim is to provide everyone with a basic grounding in the key issues involved and, we hope, to clear up some of this confusion.”

The whitepaper is based on the executive summary and key findings from the full research report. It introduces a number of concepts that are fundamental to understanding how the NFC market will evolve and includes 10 of the most important findings from the full report.

You can download the whitepaper free of charge here.