‘Whole Lotta Clean’ campaign showcases Soda Crystals versatility

Cleaning products company, Dri-Pak, has launched its first ad campaign, to showcase the versatility of its eco-friendly, non-toxic Soda Crystals brand.

Created by Be The Fox, the ‘Whole Lotta Clean’ campaign draws on Dri-Pak’s 60-year heritage as a household cleaning favourite. The suite of content includes four variations of social ads plus a series of ‘how to’ guides. The films showcase how easy it is for anyone to use one product in multiple ways.

The campaign will run across Meta, Instagram, YouTube, DV360, Yahoo, Mail Online, Guardian Online and Teads and on Dri-Paks social channels, leveraging the go-to media platforms for cleaning enthusiasts, influencers, and everyone in search for a smarter way to clean.

“Our method of cleaning is even more relevant today than when the product was first created,” said Dri-Pak Managing Director, Robert Fenton. “People want to clean with fewer products as they are mindful of costs, the environment and ease of use. The campaign is accessible to everyone, and we can’t wait to see the response from our loyal customers and new audiences as they discover even more ways to use Dri-Pak Soda Crystals.”