UK manufacturer WileyFox has unveiled two new phones running on the open-source Android variant Cyanogen which aim to deliver highly customisable, bloatware-free devices for cheap.

The two models, Storm and Swift, will launch in Europe, the Middle East and Africa over the next two months and are targeted at power users, with the option of selecting which data is shared, and additional PINs for specific apps.

The flagship Storm includes 32GB of storage, 3GB of RAM and a Qualcomm Snapdragon chipset with 1.5GHz processing speed. It has a 5.5-inch screen with HD resolution. 20-megapixel back camera and 8MP front camera, and will retail for £199, undercutting the comparable bargain device the OnePlus 2.

The Swift is lower end, with 16GB of storage and a 2GB processor, plus 13MP rear camera and 5MP front camera. It is close in specification to last years Motorola Moto G, and will be sold for £129.

WileyFox is hoping that its stripped-down approach and the unique selling points of the Cyanogen operating system enable it to make an impact in the budget handset market, but time will tell if the brand manages to become a UK-based Xiaomi or simply another name in the sea of low-priced manufacturers.