Will Branded Keyboards Tempt Indian Smartphone Users?

KeyPoint Technologies, the company behind the Adaptxt keyboard app on Android, has created another twist on mobile marketing using the keyboard as much-needed real estate.

Just as US-based startup Locket has headed for Android lockscreens, KeyPoint believes that branding the keyboard will put advertisers front-of-mind among India’s 67m smartphone users. The company suggests a whole host of multimedia content that could be included, although it is not quite clear where. But movie makers could brand emoticons in the image of their film’s star, for example. 

Adaptxt started branding keyboards in the US with the colours and logos of different universities to to encourage ‘school spirit’ among students.