William Hills Mobile Gaming Business Up 146 Per Cent

William HillBookmaker William Hill has reported a 146 per cent year-on-year growth in mobile revenues in its gaming business during the first half of 2014.

Meanwhile, revenues from mobile sportsbook betting increased 26 per cent year-on-year, part of a 211 per cent overall growth in online revenues triggered by the World Cup.

“The new digital channels – online since 1998 and mobile in the last four years – give access to customers who may not naturally walk into a betting shop,” said James Henderson, the freshly appointed CEO of William Hill. “Today, the new trend, particularly among younger customers, is to use multiple channels, with around 30 per cent of 18-34 year olds using both retail and digital channels versus around 10 per cent of those aged 45 and above.”

The company saw a seven per cent increase in overall revenues, to £805.2m, but a two per cent decline in operating profits, to £176.9m.