IBM has created the Wimbledon iPad app to bring its users live scores, video and radio content, interactive player profiles and an exclusive live blog written by an in-house team.
During the championship, which starts on Monday, IBM will use its Smarter Analytics data tools, combining match, performance and social feeds, to rank the players. It will also be creating a limited edition souvenir every 20 minutes using a 3D printer.
For a deeper look into how Wimbledon is going mobile, with the help of IBM, see David Murphys piece here.