WIN plc, which provides interactive mobile entertainment and information services, has announced that its Enterprise Platform is the first to offer text message-to-Tweet conversion. 
Organisations using the WIN platform will now be able to offer customers the choice of texting a Tweet. The Tweet will then be automatically posted to one or more Twitter feeds, in addition to other mediums of the users choice. The Twitter feed will therefore provide a point of interaction for all customers presenting the organisation with a single customer view.
WIN says the service has been used extremely successfully at a number of recent mashup* events where a video wall displays questions and observations received directly from the audience (both inside the room and on the web) live to the debate and discussion. Questions posed by event attendees and the online audience by text are sent to a specific number which converts the text to a Tweet which is then posted to the event Twitter feed and the video wall. Twitter users can post to the same video wall using a designated # tag.
Twitter is a global phenomenon, says WIN CEO Graham Rivers. With an estimated 10 million users worldwide, it is the fastest growing social network and one of the best ways for organisations to interact with specific audiences. The service, which integrates seamlessly with existing systems, provides a new and exciting channel for organisations to interact with its customers.
 Tony Fish Co-founder of mashup* adds:
WIN have been a long term supporter of mashup* with the provision of their enterprise SMS service. Incorporating Twitter is a fantastic addition to the overall WIN offering for enterprise customers.